Promotional Strategies and Market Performance of Logistic Companies in Kenya: A Case of Dalsey, Hillblom and Lynn Supply Chain Ltd
By: Justine Mbula Mbiti and Samuel Maina Abstract The logistic service companies in Kenya face intense competition since liberalization of Kenya’s economy early 1990. The companies have resorted to promotional strategies as a counter measure to the ever growing competition. Despite the expenditure on promotional techniques there is no concrete …